The challenge
Enquiries tripled every intake season. The small admissions team could not respond quickly, and half-finished applications were rarely followed up.
What we built
- Launched an admissions assistant that answers programme, fee and deadline questions on web chat and WhatsApp.
- Rebuilt the CRM pipeline with automated nurture sequences for each application stage.
- Added counsellor alerts for high-intent applicants and automated interview booking.
The results
Application completion rose by 34%, 80% of questions were answered automatically and the team handled a record intake without temporary staff.